Over the past year, I refreshed our email creative to align with our new brand campaign and worked with our team to reimagine the overall content strategy.
Our efforts have delivered strong results in this channel, doubling our open rates in some months, and driving additional awareness to
other channels, like social.
Email Marketing (Summer/Fall 2025)
Sacred Bean is a coffee company that sources
beans from a small & sustainable family farm - Aiming to celebrate the sacred art of coffee and honor those who grow it.
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This project included developing a branding and identity system that authentically represents the brand mission and story, as well as creating merch.
Branding & Identity, Merch/Apparel, Summer/Fall 2025)
An ongoing project focused on developing two base boxes, designed to align with the new brand campaign, The Sargento Family Promise.
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These boxes are flexible in content, featuring tailored items like swag, merchandise, and a printed insert. Each box is thoughtfully curated to be seasonally relevant and designed to surprise and delight recipients, including influencers, socially engaged consumers, and PR contacts. The goal is to inspire and create meaningful brand moments.
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Art Directed by Charlie Dahl & Gina Peik
Corrugate Packaging, Merch/Apparel, Print (Winter 2025 - Current)
A quick turn product & packaging update that focused on optimizing the item by making a component swap from cocoa covered raisins to cherries & berries fruit snacks, as well as incorporating Chips Ahoy's new branding and graffiti iconography.
Art Directed by Charlie Dahl,
Sherri Dutter, & Kristin Madson
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In collaboration with the Sargento Creative Team
Flexographic Film & Corrugate Packaging (Spring 2024)
Packaging refresh for the snack, slice, and shred categories into order to: simplify & modernize, provide consistency across product lines, and optimize communication on pack. Utilizing existing assets and new ones to create a unified packaging system for all core items and sub-brands.
Art Directed by Charlie Dahl,
Sherri Dutter, & Kristin Madson
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In collaboration with the Sargento Creative Team
Flexographic Film & Corrugate Packaging (Summer 2023 - Summer 2024)
This is a year long project, for my Senior Thesis at MIAD, a culmination of all my studies thus far. I researched skincare and makeup in order to design a resource that gives 11 to 14 year olds age-appropriate how-tos using quality products. Blushed is an app with unique features, like AR-style tutorials, designed to help young individuals learn about the world of skincare/makeup.
Instructed by Nicole Hauch, Adam Setala, JJ Brojde, and Dale Schidler (MIAD)
Identity, UX/UI, Packaging, Motion Graphics, Exhibition Design
(Fall 2022 - Spring 2023)
​This project, done in my Sports Branding and Design class, is a multi-part project that focused on the branding for the new MLS team coming to Milwaukee, Milwaukee United. In the project we developed the identity and branding, and then applied it to a variety of scenarios including jersey/kits and a hype video.
Instructed by Adam Setala (MIAD)
Identity, Motion Graphics, Clothing, and Social Media (Spring 2023)
This project, for my Art Direction class, focused on advertising a randomly assigned item from Target.
I set up the studio space and directed the photographer to capture the images that led to the final print ad and web banner.
Images photographed by CJ Foeckler
Instructed by Brian Pettit (GMR Marketing)
Advertising, Art Direction, Photo Editing (Fall 2022)
This project, for my Art Direction class, focused on advertising a randomly assigned item from Target.
Images photographed by CJ Foeckler
Instructed by Brian Pettit (GMR Marketing)
Advertising, Art Direction, Photo Editing (Fall 2022)
This project was for the 36 Days of Type challenge on Instagram. "36 Days of Type is a project that invites designers, illustrators and graphic artists to express their particular interpretation of the letters and numbers of the Latin alphabet." Each day is designated a letter/number and sparks creativity to explore the endless world of typography.
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Check it out on my Instagram!
Typography (Spring 2022 and 2023)
This project, for my Packaging Design class, focused on creating elements for a fashion brand. Final deliverables included hangtags, fabric labels, a leather patch, a joker, and a brand box.
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Instructed by JJ Brojde (MIAD)
Identity Design, Packaging (Spring 2022)
This project, for my Identity Design class, was a multiple part project that focused on a rebrand of any brand of our choice. Following that rebrand, we developed brand standards and applied them to a variety of scenarios.
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Instructed by Brian Bowles (MIAD)
Identity Design, 3D Modeling (Spring 2022)
This work with Taste of Home was the development of content creation for a new style social post, Google Stories. Google Stories are found on the Google Homepage and Discover pages. During my five months, I created 85 webstories, many of which were seen by 30k viewers within days of their publishing, helping to bring traffic to Taste of Home's other social media.
Managed by the Media Team
(Trusted Media Brands)
UX/UI, Social Media Design (Summer/Fall 2022)